In this episode of Greeley Business Beat, we sit down with Matt Estrin, co-owner of Oak & Maple, to talk about how a lifelong passion for breakfast and a few kitchen experiments gone wrong sparked one of downtown Greeley’s most creative brunch spots. From fiery Cheeto waffles to perfectly crafted mimosas, Matt shares how Oak & Maple balances playful flavor with community connection. We discuss what it takes to create a brunch experience that feels like home, the challenges and joys of running a restaurant, and why Greeley’s people and energy continue to inspire the menu.

Key Highlights: 

  • [00:01:15] From Cheeto Waffles to Cult Favorites
    Every great recipe starts somewhere. Matt laughs about his early "failures" (including a flaming hot Cheeto waffle) and how those moments inspired the team to keep pushing creative boundaries.

  • [00:03:20] A Place for Everyone 
    Oak & Maple isn’t just about good food; it’s about connection. Matt talks about creating a space where every guest feels welcome, whether stopping in for coffee or brunch with friends.

  • [00:06:10] Balancing Business and Passion
    From building the brand to developing seasonal menus, Matt discusses the behind-the-scenes challenges and rewards of entrepreneurship in the restaurant world.

  • [00:09:45] Greeley’s Brunch Culture and What’s Next 
    Matt reflects on how Greeley’s growing food scene inspires him, what’s next for Oak & Maple, and the community that keeps the restaurant thriving.

  • [00:12:30] Giving Back Through Good Food
    Matt shares how Oak & Maple supports the local community through events, partnerships, and creative collaborations that help strengthen Greeley’s downtown spirit. 

Rapid Fire Questions: 

  • Coffee or Mimosa? Coffee first, mimosa second.

  • Pancakes or Waffles? Waffles (but no Cheetos this time).

  • Morning or Night? Morning, it’s all about brunch hours.

  • Favorite place in Greeley (besides Oak & Maple)? 477 Distilling.

  • Favorite thing about Greeley? The supportive, small-town feel with big ideas.

About Oak & Maple:
Located in the heart of downtown Greeley, Oak & Maple is a locally loved brunch restaurant known for its creative twists on classic comfort food. With dishes that mix fun and flavor, and a vibe that’s as welcoming as it is delicious, Oak & Maple celebrates community through every cup of coffee and every shared meal. 

Learn more: Visit Oak & Maple in downtown Greeley or check out their latest menu and events online.

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The Greeley Business Beat is brought to you by the City of Greeley in collaboration with 1K Creative. Learn more about what makes Greeley a vibrant and welcoming community at VisitGreeley.com. 

Thank you for tuning in and stay connected to the heart of Greeley!