In this episode of Greeley Business Beat, we step inside one of downtown Greeley’s most unique hangouts with Justin Ghofrani, the man helping bring new life to Kress Cinema. What started as a vision for historic preservation and downtown revitalization has grown into a one-of-a-kind cinema experience, complete with craft cocktails, community-driven events, and a whole lot of character. 

Justin shares how The Kress blends first-run films, cult classics, and creative programming to create something more than a movie night. It’s a place where you can sip a handcrafted drink, attend a themed event, or even throw your own private screening, all while soaking in the charm of a historic space that continues to evolve with the community around it. 

Key Highlights: 

  • [00:02:08] A Cinema with a Second Act
    The Kress wasn’t originally Justin’s idea. It started with a mission to bring life back to downtown Greeley. Opening in 2008 (a timing that brought its own challenges), the theater has grown into a local staple. Today, it offers multiple screening rooms, a full bar, and even a hidden speakeasy downstairs, proving that a movie theater can be so much more than just a screen and seats.

  • [00:03:13] Movies... But Make It an Experience
    From $8 tickets to themed events and dress-up premieres, The Kress focuses on getting people through the door and giving them a reason to stay. Whether it’s a blockbuster release or a black-and-white classic, the goal is the same: create a shared experience you just can’t replicate at home.

  • [00:06:39] Challenges, Comebacks and Community Support
    Like many theaters, The Kress faced major hurdles, from the costly transition to digital projection to navigating COVID. But what kept it going? The community. A successful Kickstarter campaign helped fund critical upgrades, showing just how much Greeley believes in supporting its local gems. 

  • [00:08:51] Behind the Scenes of the Big Screen
    Booking films is part art, part strategy. From negotiating with studios to deciding what stays or goes each week, there’s more happening behind the curtain than most moviegoers realize. And when big hits roll in, the team leans all the way in -- think themed drinks, costumes, and packed houses.  

  • [00:11:00] Keeping It Local
    From Colorado craft beers to locally sourced ingredients, The Kress makes a point to support nearby businesses whenever possible. It’s all part of a bigger philosophy: when you invest in your community, it invests right back in you.  

  • [00:11:34] When the Lights Go Out… the Party Starts
    One of the most memorable moments? A packed house, a sudden power outage, and instead of frustration...cheers. Guests stayed, grabbed drinks, and turned an unexpected hiccup into a night to remember. It’s the kind of story that perfectly captures the spirit of The Kress.  

About Kress Cinema: Located in the heart of downtown Greeley, Kress Cinema is a historic theater reimagined for today’s audience. With affordable tickets, diverse film programming, a full-service bar, and a speakeasy tucked below, it offers a moviegoing experience that’s equal parts nostalgic and new. Whether you’re catching a first-run film, hosting a private event, or enjoying a themed night out, Kress is all about bringing people together. 

Ready for a night out that’s anything but ordinary? Grab a ticket, order a drink, and see why Kress Cinema continues to be one of Greeley’s favorite places to gather.

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The Greeley Business Beat is brought to you by the City of Greeley in collaboration with 1K Creative. Learn more about what makes Greeley a vibrant and welcoming community at VisitGreeley.com. 

Thank you for tuning in and stay connected to the heart of Greeley!