From worship pastor to whiskey maker, Matt Estrin has built something truly special in Downtown Greeley. In this episode of the Greeley Business Beat, we sit down with Matt, owner of 477 Distilling, to learn how a garage hobby turned into a growing business with deep community roots.

Named after the 477 votes that ended Greeley’s long-standing prohibition in 1969, 477 Distilling is more than just a cocktail bar—it’s a nod to local history, a hub of creativity, and a homegrown success story. Matt opens up about the family inheritance that launched the dream, the moment his daughter cried at the sight of the original space (which, to be fair, had no bathrooms and a leaky roof), and how every team member now plays a role in creating the rotating cocktail menus that have made 477 a downtown staple.

Key Highlights: 

  • [00:01:29] From Pastor to Distiller
    Matt shares his journey from serving as a worship pastor to launching a distilling hobby in his garage. That passion eventually sparked the idea for a family-run business that’s now a downtown Greeley staple.

  • [00:04:00] A Rough Start with Big Vision
    After a lease deal fell through, Matt discovered their current location—an empty, leaking shell. Despite his daughter’s tearful first reaction, he saw the potential and transformed it into 477 Distilling.

  • [00:08:00] Cocktails Without Compromise
    State law restricts them to using only house-made alcohol, so Matt’s team gets creative—developing custom spirits like Almond Reto and naming drinks with inside jokes, including the infamous “Both of These.”

  • [00:11:33] Investing in People
    Matt empowers employees through creativity, ownership opportunities, and support beyond the job—including helping staff start their own businesses like High Low Clothing Company.

  • [00:13:17] Expansion with Greeley Roots
    With distribution in multiple states and a second tasting room on the way in Loveland, Matt remains proud to share Greeley’s story—and name—far and wide through 477’s continued growth.

Rapid Fire Questions: 

  • Spring or Fall? Fall all day—Matt loves the season.

  • Bourbon or Rye? Bourbon, with a little rye on the side.

  • Favorite Place in Greeley? The Poudre Trail—he’s a big cyclist.

  • Cocktail Named After You? Not yet… Matt’s keeping “Living Legend” in honor of his grandfather.

  • Best Coconut Liquor? Robert says 477’s is the best he’s ever had—perfect on ice.

About 477 Distilling:
Located in the heart of downtown Greeley, 477 Distilling is a craft distillery known for its creative cocktails, house-made spirits, and lively tasting room. Named after the 477 votes that ended Greeley’s prohibition in 1969, the distillery blends history, community, and innovation into every pour. With a focus on local impact, staff collaboration, and quality craftsmanship, 477 is more than a bar—it’s a homegrown Greeley story.

Learn more: Visit 477 Distilling to explore their tasting room, events, and signature spirits.

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The Greeley Business Beat is brought to you by the City of Greeley in collaboration with 1K Creative. Learn more about what makes Greeley a vibrant and welcoming community at VisitGreeley.com. 

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