In this episode of Greeley Business Beat, we meet Danielle DeVore, longtime plant lover and now owner of Mariposa Plants & Flowers. From starting as a plant maintenance technician more than 20 years ago to now running one of downtown Greeley’s most beloved shops, Danielle shares how her passion for plants blossomed into a career rooted in sustainability, creativity, and community. We dive into her journey from staff member to business owner, how Mariposa is expanding its offerings through workshops and local partnerships, and the powerful role Greeley’s supportive business community has played along the way. 

Key Highlights: 

  • [00:02:00] From Field Biology to Flower Shop 
    Danielle’s love of plants started at UNC and grew through hands-on experience in greenhouses and botany courses. She joined Mariposa over 20 years ago when her daughter was just 10 months old—and never looked back. 

  • [00:06:22] Taking Over the Business 
    Thanks to mentorship from longtime owner Pam Bricker and strong encouragement from staff, Danielle took over the business three years ago. Her team’s loyalty and excitement gave her the confidence to take the leap. 

  • [00:08:00] Greeley Shows Up—Rain or Shine 
    Danielle reflects on her ownership ribbon-cutting event, when dozens of customers braved cold, rainy weather to show their support. That moment, she says, encapsulates the spirit of Greeley’s community. 

  • [00:10:47] Giving Back Through Bouquets 
    Mariposa supports local causes by donating a portion of sales from designated bouquets to nonprofits. Danielle also recently helped launch the Downtown Sisterhood Collective, aimed at uplifting women-owned businesses. 

  • [00:13:00] A Greener Floral Industry 
    Mariposa has committed to sustainability through local sourcing, vase recycling, and their new electric delivery van—all part of Danielle’s mission to reduce the shop’s environmental footprint. 

Rapid Fire Questions: 

  • Favorite plant: Hoya (still thriving since college) 

  • Coffee or tea? Coffee, black—"One pot a day." 

  • Fall or spring? Spring—Spring—fresh shoots and new beginnings. 

  • Morning or night? Morning bird—"Plants wait for no one!" 

About Mariposa Plants & Flowers: 

Located in downtown Greeley, Mariposa Plants & Flowers is a full-service floral and plant shop offering custom arrangements, houseplants, local gifts, and hands-on workshops. Committed to sustainability and community involvement, Mariposa is more than a shop—it’s a space for growth, creativity, and connection. 

Learn more: Visit Mariposa Plants & Flowers to explore their offerings or sign up for a workshop. 

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The Greeley Business Beat is brought to you by the City of Greeley in collaboration with 1K Creative. Learn more about what makes Greeley a vibrant and welcoming community at VisitGreeley.com. 

Thank you for tuning in and stay connected to the heart of Greeley!